A high-school teacher once told me he’d laugh at the wreck my life would become.
He had a point. I was a bit of a delinquent who fronted a speed-metal band called Brown — we took a very proud third in the Battle of the Bands — and I was fairly sure my best days were already behind me.
Then I went and did something else.

I’ve spent thirty years where healthcare, technology, life sciences, and nutrition meet — building, fixing, and occasionally rescuing businesses on six continents.

“Strategy isn’t a PowerPoint deck. It’s how your teams operate when you’re not in the room.”
Three things at once. On purpose.

FoodPharma
Contract developer and manufacturer of functional food — bars, soft chews, the formats people actually look forward to taking. I came in, rebuilt the leadership team, and doubled the business with a hard turn toward profitability.
foodpharma.com →
Sage Healthspan
Wisdom is prevention. Sage helps anyone become the Sage of their own health — track the biomarkers that matter and add good years, not just data. Medicine 3.0, made usable.
sagehealthspan.com →
Heraldic
Real estate and multifamily — the side empire. I’ve designed and rebuilt houses from the ground up; Heraldic is what happens when that hobby grows up.
heraldicapartments.com →They say a cat gets nine lives.
I’m on my eleventh. Each one was a leap someone with more sense wouldn’t have taken — a blessed life, but I was always willing to seize the opportunity. And here’s the through-line. Long before “value creation” was a private-equity buzzword, I was doing the PE job: walking into stalled or broken businesses, building the team, setting a clear strategy, fixing the commercial engine, and putting in the systems underneath. But what actually drove me was never the math. It was the mission — enabling and empowering teams behind something worth doing, and for me that something was almost always the chance to be a positive change in healthcare. In order:
The delinquent who fronted a band and won an Emmy



Born and raised in Lake Bluff, Illinois; high school in Lake Forest — hometown of Ordinary People, Mr. T, and John Hughes. I sang and played guitar in a speed-metal band called Brown; the local paper listed our influences as “Robert Plant, Anthrax, and Motown,” which is either nonsense or a manifesto. Somewhere in the same stretch I made a PBS documentary on racism that won a local Emmy — I spent a day at Chicago’s Robert Taylor Homes, a kid from there spent a day with me in Lake Forest, and our dean wouldn’t let us film on campus because he didn’t love the implication. Teenagers contain multitudes.
Then, at twenty-one, my dad died of cancer. I still think about him every day. It was the hardest thing that had ever happened to me up until that point, and it’s also what finally pointed the fire at something that mattered. From about then on, I started actually going somewhere.
The Loyola kid who crashed investment banking at JPMorgan
I studied math and computer science at Loyola Chicago, with minors in physics, philosophy, and German, because I was hedging. Then I did something no one from Loyola had done before. I talked my way into JPMorgan’s M&A analyst training program in New York, a room otherwise stocked with Ivy League pedigrees. The hours were not human. I slept on my office floor more nights than I’ll admit, and most weeks I’d already clocked forty hours by the time the Starbucks downstairs opened on Wednesday morning. I built the models, lived in the spreadsheets, and finished in the top 10% of analysts in the firm. The math kid could count.
The full story
How a math major with no connections got in
I didn’t study finance. I studied math, and I paid for most of college myself, with my parents helping where they could. So I worked. Forty-plus hours a week on top of a full course load. Most days started at Starbucks the minute it opened and ran till about nine, then class, then afternoons and evenings at Morningstar and Merrill Lynch, teaching myself the thing I hadn’t majored in. Nobody handed me a finance pedigree. I built one shift by shift, contact by contact, and networked my way into investment banking from the outside. By the time I walked into JPMorgan, the all-nighters weren’t a shock. They were just another Tuesday.
The analyst who went west
My computer-science degree turned out to matter sooner than I expected. At the height of the dot-com B2B wave, JPMorgan moved me to San Francisco to advise CEOs on building digital hubs and networks. Then Chase acquired the firm, and I didn’t have the patience to wait out a multi-year integration before doing real work again — too much fire in the belly. So I kept moving: a stint in equity research at Dresdner Kleinwort Wasserstein, and then, after September 11 froze the market, the biggest leap of all.
The 70% pay cut





Here’s the part that doesn’t make a tidy career story. When Dresdner shut its San Francisco office, I took the severance instead of crawling back to New York into a dead job market. I had dated a French girl during my time in SF and decided I’d like to do that again, so I went to where there were a great many of them. I started over in a country where I didn’t yet speak the language. I taught myself French. I took a finance job from a cold start, no network, for about 30% of my old banking pay, covering 15 countries, 10 plants, and $600M in sales out of Paris. The company was Fresenius — one of the largest and most successful healthcare conglomerates in the world that almost no one has heard of, and even fewer can pronounce. By the time I left it was running around $30 billion in revenue with more than 220,000 people. The pay cut gets funnier in hindsight: when I took the job, I couldn’t have told you what the company actually did. The man who hired me, Didier Coyaux, became a true friend and one of the mentors I count most. Lowest salary of my career. Best decision I ever made.
What they did, it turned out, was personal. Fresenius Kabi makes the IV nutrition that keeps critically ill patients alive, and at the time it produced essentially all of the IV lipids used in the world. When I was eighteen, my dad was in a hospital bed, wasted to less than half his body weight by a stem cell transplant for his non-Hodgkin’s lymphoma. A nurse pointed to the bag of white fluid running into his arm and told me that this “McDonald’s in a bottle” was the only thing keeping him alive. I’d taken the pay cut and moved to Paris with no idea I’d joined the company that made it. I found that out later.
CFO in post-crisis Argentina


I’d been in France about eighteen months when the next move came at me fast, on a Thursday. My boss’s boss, a Fresenius Kabi board member named Marc Crouton, asked me whether I spoke Spanish. I said no. He said no problem, you’ll pick it up, and handed me a plane ticket to Buenos Aires for Sunday night. Three days away. He told me to leave my apartment keys with his secretary and she’d see that my things followed. Marc was one of several mentors I’ve been lucky to have, and one of the ones who mattered most. So I went. Argentina had just been through a full currency collapse, and I landed as CFO of a family-run company we had acquired right before it hit. My job was to professionalize it: upgrade the systems and processes a growing company needs, acquire our nearest competitor, accelerate growth, and set the business up to last. Chaos, it turns out, is just opportunity nobody has organized yet.
The turnaround GM in Central Europe


Central Europe was Marc’s idea too. Same as Argentina, it happened in days. He had just taken on a new region and needed someone with real finance chops to turn it around, paired with one of his best sales-and-marketing people, Roland Rousseau, who became the second most important mentor of my life. Together we got the Czech and Polish businesses under control and growing profitably again: $135M, two regional controllers, thirty department heads, and an apartment in Prague. Two more turnarounds, two more languages I learned to order a beer in. The bigger lesson wasn’t the turnaround. It was the team. The group Marc built was the first genuinely high-performance team I had ever stood inside. Banking had given me good mentors of its own, especially Randy Lyon and Raj Rathi in Chicago, and Randy in particular showed me what steady leadership looks like. But the work there was mostly individual. What I saw under Marc was different in kind, a whole team firing at a level I hadn’t watched up close before. It changed what I believed was possible, and it set the bar for every team I have built since.
EVP across Northern Europe — at 30


I took over sales and marketing for the UK, Ireland, the Nordics, Canada, and the US, run out of Paris, Manchester, and Stockholm. As far as I know, I was the youngest EVP in the company’s history, and it certainly felt that way. My peers were 45 to 50, and call it impostor syndrome, but I spent a good while feeling like the kid who’d snuck into the room. I also sat on the team that acquired APP Pharmaceuticals, which set up the move that came next.
Northern Europe, fast
- Internationalized the global portfolios across the region and took share quickly.
- UK from single-digit to 13%+ growth at 18.5% EBIT, and its largest contract ever.
- Agilia infusion pump to 80% of new volume in Sweden.
Running a $1.6B business in the US

The APP deal pulled me back to Chicago to run Fresenius Kabi‘s US sales and marketing — 120+ product families, 90+ people. I grew it from $1.2B to $1.6B, cut backorders from $80M to $20M, added 250 basis points of profit in a capacity-constrained market, and persuaded the FDA to accept an entirely new regulatory paradigm for parenteral nutrition — a genuine rarity in the industry. I also launched The American Nurse, a book and documentary built around the people who are the real front line of infusion therapy and whose voices the industry too often undervalued or never heard. The whole point was to actually listen to nurses and put them at the center. It drew applause all the way to the White House and has since reached more than 100 million people.
Firsts at Fresenius Kabi
- New parenteral-nutrition products in the US for the first time in years, which meant reopening a regulatory path the industry had written off.
- First at FK to run human-factors work on the three-chamber PN bags and the infusion pumps, which then steered how the products got developed.
- A lot of M&A, including the APP Pharmaceuticals acquisition and the integration that built the US business.
After thirteen years and a run most people would stretch into a whole career, the only step up left was a move to Germany or Asia. By then I had a young family, my wife Carla and our daughter, and that wasn’t a trade I was willing to make. So I went looking for what was next.
The full story
Thirteen years, one company, six roles, five countries
Lives 5 through 8 were all Fresenius Kabi — Paris → Buenos Aires → Prague → Paris/Manchester/Stockholm → Chicago. Controller to CFO to GM to EVP, in French, Spanish, and a dozen-odd cultures. Everywhere, the same playbook: build the team, set the strategy, fix the commercial engine, put in the infrastructure.
The APP integration
The US chapter began as a startup inside a company — we folded APP Pharmaceuticals (Seattle transfusion technology) into Chicago infrastructure, recruited the team, won FDA approval, launched Kabiven and two new infusion pumps, and ran the corporate rebrand from APP to Fresenius Kabi.
Growth, in the details
Beyond the headline numbers: a Diprivan brand conversion that sparked $40M+ in new revenue while holding 80% share (and 96% on Naropin as it went generic); six to eight long-term in-licensing deals a year (~$60M in value, ~$100M added to portfolio revenue); and the first Net Promoter–style customer metrics and self-serve customer portal the US business had ever had.
What I built — sometimes literally
I won board approval and ~$15M to build a 503B FDA-approved compounding center dedicated to Partners HealthCare, manufacturing custom patient doses and closing the gap between manufacturer and bedside. I authored the analysis and launch plan for a greenfield IV-solutions plant in the $150–180M range, and designed the new Kabiven label that became the company’s global standard for reducing medication-dispensing errors. When I say I build, I don’t always mean a spreadsheet.
CEO by 40 — the Metagenics turnaround

Metagenics carried something most companies don’t: a real mission. Its science was shaped by Dr. Jeffrey Bland, the father of functional medicine, and under my watch we helped found and fund his Personalized Lifestyle Medicine Institute. The company set out to do nothing smaller than change how medicine is practiced. By the time I took over it was a ~$200M global business that had grown up as a family company and needed integrating and professionalizing. But I never ran it like a turnaround, and never like something to flip. I ran it like a lifelong hold, with one goal: make it its best self and live up to the revolution it was always meant to be. That meant building: a real leadership team; modern ERP, CRM and BI; a genuine R&D pipeline; an industry-leading education platform, Metagenics Institute; and PLMC, the state-of-the-art Personalized Lifestyle Medicine Center we built from the ground up. We launched in China, Japan, Argentina, Chile, the UK, France, and Italy, certified the whole company as a B Corp, doubled revenue to $400M+, more than quadrupled profit, and ultimately handed it on, set up to last, with an exit to private equity in 2021. I don’t build by cutting. I build.
The firsts I’m proudest of
- First to market with SPMs. We created the category for Specialized Pro-Resolving Mediators, the omega-3 derivatives that switch inflammation off instead of just turning it down. SPM Active is still the product everyone else measures against.
- First to market with pasteurized Akkermansia. Built with Professor Patrice Cani of UCLouvain, the scientist behind the landmark human studies on the gut microbe.
- HMOs and AI-designed peptides. Funded the research and launched products around human milk oligosaccharides, and backed peptide discovery with Nuritas.
- Funded the science of longevity. Supported Dr. Kara Fitzgerald‘s trial that turned back biological age by more than three years in eight weeks, and ran LIFEHOUSE, a one-of-a-kind study, out of PLMC.
- Hundreds of new products, several patents, real published science, all on top of a full digital and business-intelligence rebuild of the company.
The full story
What I walked into (2015)
No global strategy, no way to even email the whole company, regional teams that didn’t trust each other, key industry relationships burned, R&D with no pipeline and runaway spend, an eight-year-old ERP, a failed CRM, three out-of-date e-commerce systems, and losses no one could fully explain.
Years 1–2 — firefight & rebuild trust
Austerity, several restructures, and the unglamorous work of exiting bad contracts and cleaning up the balance sheet — while repairing relationships with the leaders of functional medicine the company had alienated.
Years 3–4 — modernize
Salesforce live (tens of thousands of sales calls logged in months), a new ERP (Dynamics 365), the launch of Metagenics Institute, and a hard push to pull our own products off 11,000+ unauthorized Amazon listings to protect the practitioner channel. Non-GMO, Gluten-Free, and USP GMP certifications along the way.
Years 5–6 — globalize, build PLMC & exit
A Japan JV; ANZ and EU integrations worth $100M+ each; the LIFEHOUSE clinical study; and PLMC, the Personalized Lifestyle Medicine Center — a state-of-the-art teaching-and-research facility. Channels — practitioner, retail, DTC, Amazon — finally aligned with clear incentives. Revenue doubled to $400M+. Profit up four to five times. B Corp. Sold to Gryphon in 2021.
The side empire that never sleeps — Heraldic
Running alongside everything else, always: real estate. I’ve designed and rebuilt three houses from the studs up and I can’t stop redoing my apartments in Chicago. Heraldic is what happens when a hobby refuses to stay a hobby — multifamily and holdings, and the kind of work where I get to decide things with a tape measure instead of a board deck. It earns the half-number because it never had a start date and shows no sign of an end one.
Founder — Sage
The one we started from a blank page, and in another sense the continuation of everything before it. We spent years at Metagenics trying to move functional medicine from the fringe toward just good medicine, and Sage is, in large part, what we learned there aimed straight at the individual. In 2023 we founded Sage — Derek Moore, Mark Kandyba, and me — on a single idea: wisdom is prevention. Most of what eventually takes us down builds quietly for years while the lab work still reads “normal,” and by the time medicine catches it the easy window has closed. Sage gets there earlier. Painless at-home blood tests, an app that reads your results back to you in plain English, and a line of doctor-formulated SageMD supplements, so anyone can take charge of their own health and add good years instead of just collecting data. The piece functional medicine never fully cracked was compliance. Knowing what to do has never been the hard part; doing it, week after week, is the whole game, and most good advice dies in that gap. Sage is built for exactly that gap: agency and behavior change, the small habits that move the needle and actually stick, not another pile of numbers. Both my partners are technologists, and that’s deliberate: technology and AI are how Sage delivers all of this at scale, doing the interpretation and the steady nudging that used to take a specialist most people can’t get to. It has shown up on NBC, ABC, Fox, and Yahoo Finance. Medicine 3.0, made usable.
What makes Sage different
- First-of-its-kind AI blood-lab analysis. The Sage app reads your real lab results back in plain English and flags what’s worth a closer look. Nobody was doing this for the consumer when we launched it.
- Painless at-home testing, run through CLIA-certified labs and physician-reviewed, with your data kept on your own device.
The full story
The problem I kept running into
Feeling fine is not a health strategy. Heart disease, insulin resistance, inflammation, the slow slide in cognition: they build for a decade or more before anything hurts. The system we have is good at treating disease once it shows up and almost blind to the years before. Even in concierge medicine, where people pay a fortune for attention, I watched patients walk out buried in numbers and short on a plan. I kept thinking the same thing. We are measuring the wrong moment.
Wisdom is prevention
I borrowed a trick from Charlie Munger and ran the problem backwards. Instead of asking how to live longer, ask what actually takes people down, then work back to what catches it early. The answer kept landing in the same place. Track the markers that matter, watch the trend, act while you still can. Call it Medicine 3.0. Medicine 1.0 was guesswork. Medicine 2.0 gave us antibiotics, vaccines, and a system built to fight disease once it arrives. Medicine 3.0 is personal, predictive, and aimed at the years before you get sick. That is the part Sage is built for.
How Sage works
You collect a real blood sample at home with a small device that presses to your arm. No needle in the usual sense, no waiting room, no referral. CLIA-certified labs run it and a board-certified physician reviews it. Results land in the app in about a week, sorted by system, charted over time, with AI that flags what is worth a closer look and frames it as a conversation to have with your own doctor. Your data stays on your device. Panels run from a quick cholesterol-and-metabolic read all the way to full hormone, thyroid, cardiovascular, metabolic, and biological-age work, plus male and female optimization kits that pair the test with the supplements that act on it.
SageMD
The supplement line is the practical other half. Doctor-formulated, clinically researched, FSA and HSA eligible, and named for what they do rather than what they contain. Calm for magnesium, Power for creatine, Defense for zinc, Omega for krill oil, Shield for A, D and K, Balance for the gut. Nothing exotic. The things that actually move the needle, made well.
Why I built it
Two decades at Metagenics and Fresenius put me at the corner where functional medicine, nutrition, and technology meet, and I kept seeing the same gap from every angle. The best of precision medicine sat locked behind a specialist, a long wait, and a bill. Sage is my run at handing it to a normal person on a Tuesday night, on their couch, in language they can use. It is everything I learned building personalized lifestyle medicine at Metagenics, pointed straight at the consumer.
CEO again — FoodPharma
In 2024 I took the helm at FoodPharma, a hundred years of confectionery know-how rebuilt as a modern maker of functional bars and soft chews for the best brands in nutrition. Same playbook I have run my whole career. A new leadership team, a rebuilt commercial engine, sales incentives pointed at the right accounts and real margin, and proper systems underneath. We have more than doubled the business and swung it hard toward profit, because strategy is not a deck. It is how your people operate when you are not in the room.
What we’ve done so far
- First to market with UltraChews in VMS. A genuinely new way to deliver vitamins and supplements, not a tweak on the old one.
- Invested millions in new capacity. Brought high-speed packaging and cut-and-wrap lines online fast, and built out a new state-of-the-art facility.
The full story
What FoodPharma actually does
Brands come to us with an idea and we turn it into something real on a shelf. Protein bars, soft chews, the new UltraChews, functional cups. A century of candy-making sits underneath it, which matters more than it sounds, because the hard part of a supplement people will take twice is making it taste good enough that they want to. We are FDA-registered, hold an “Excellent” SQF rating, and carry the certifications that let serious brands trust us with their name: Kosher, Halal, NSF, HACCP, cGMP, Non-GMO, USDA Organic.
Why the category is moving
A lot of people hate swallowing pills. They will happily eat a chew. Younger buyers especially want their vitamins to feel like a treat instead of a chore, and the bar and soft-chew market has grown into the billions on exactly that preference. We sit on the right side of that shift and we help brands get there fast. Our QuickLaunch approach starts a customer on a proven base formula and can take a concept to a finished, crave-worthy product in roughly twenty weeks.
What I walked into
A business with real technical talent that had drifted. Too concentrated, under-managed, leaving money on the table in places nobody was watching closely. Good bones, no clear plan.
The playbook
First the team. I brought in new leadership where it was needed and gave the strong people already there room to run. Then the strategy and the commercial engine. I rebuilt how we go to market and pointed the sales incentives at strategic accounts and margin instead of raw volume. Then the wiring: real ERP, CRM, manufacturing execution, and analytics, so the business runs on data instead of on whoever remembers how it used to work. None of it is glamorous. All of it compounds.
The result
More than double the business, a hard turn toward profitability, and a team that now runs the same way whether or not I am standing there. That last part is the one I am proudest of.
That’s eleven, if you’re counting. The twelfth — husband, dad, and slowest member of a two-Eck kart team — is the one that actually matters.
Somewhere in all of it I made extraordinary friends and saw extraordinary places. That part never felt like work.
I’ve also been published.
Several came out of the Metagenics Institute and the LIFEHOUSE study we ran at PLMC, co-authored with a deep bench of functional-medicine and nutrigenomics researchers — including Jeffrey Bland, Joseph Lamb, Deanna Minich, Lucia Aronica, and José Ordovás.
Download the full résumé (PDF)View LinkedInI didn’t meet my wife until I was 37.
I wasn’t ready before that. That’s the honest version. Everything above this line is a résumé — this is the part I’m actually proud of.
My wife, our daughter Charlie, and our son Reid — who, at nine, is already faster than me on a kart track.




For years my life ran on 9/9/6. Nine to nine, six days a week, two hundred hotel nights a year. I was very good at my job. I was not yet good at the rest.
I have never been short on ambition. Now and then I had a little too much of it for my own good. At thirty I would run through any wall in front of me, and a few that didn’t need running through. The thing the years actually taught me wasn’t how to push harder. It was judgment, patience, and the day it clicked that the most ambitious move is usually to bring people with you instead of leaving them behind. The fire is still there. I just aim it better now.
And I’ve never been coin-operated. I’ve never dialed in a job for the paycheck; I’ve always needed the mission, the thing actually worth building. That cuts against the pure return-on-the-clock instinct of private equity, and learning to carry both — the mission and the discipline, the long view and the math — is some of the most useful work I’m still doing.
Seventy-odd places, all seven continents, and one that’s mostly penguins.
Two hundred nights a year in hotels buys you a passport like this. Solid gold is where I worked; the faded ones I just visited.
Antarctica counts.
One skill kept buying the next.
None of this was a plan. Each thing I learned turned out to be the key to the one after it.
JPMorgan taught me to read a business down to the studs.
Early at Fresenius I turned that finance lens into data the rest of the company didn’t have.
That data opened the door to run the commercial programs myself.
Running the commercial side taught me what customers actually need.
At Metagenics that became hundreds of new products, many of them industry firsts.
I’ve done this more than once.
I create value when the situation is complex and the playbook doesn’t exist yet. Specifically:
Things I’d rather be doing right now.
I love the work. I also have a list.

The biohacking feeds Sage. The house rehabs feed Heraldic. It’s all the same guy.
